<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01402nam a22002537a 4500</leader>
  <controlfield tag="001">D0001B000048</controlfield>
  <controlfield tag="003">DOH</controlfield>
  <controlfield tag="005">20201214100425.0</controlfield>
  <controlfield tag="008">201214b           ||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">924154239X</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="110" ind1="2" ind2=" ">
    <subfield code="a">World Health Organization</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
    <subfield code="a">Ethical criteria for medicinal drug promotion</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Geneva :</subfield>
    <subfield code="b">WHO,</subfield>
    <subfield code="c">1988.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">16 page.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="2">rdacontent</subfield>
    <subfield code="a">text</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="2">rdamedia</subfield>
    <subfield code="a">unmediated</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="2">rdacarier</subfield>
    <subfield code="a">volume</subfield>
  </datafield>
  <datafield tag="520" ind1="3" ind2=" ">
    <subfield code="a">Elaborates ethical criteria for the promotion of medicinal drugs. The criteria, which are based on a draft prepared by an international group of experts, constitute a frame of reference for judging proper behaviour in drug promotion, whether involving the content of advertisements and package inserts or the sponsorship of scientific symposia and the use of sales representatives. Endorsed by the World Health Assembly in May 1988, the criteria will give manufacturers and distributors, the promotion industry, prescribers, and consumer groups a useful framework for developing measures to ensure that promotional practices involving drugs are in keeping with acceptable ethical standards</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="2">
    <subfield code="a">Ethics, Pharmacy</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="2">
    <subfield code="a">Pharmacology</subfield>
    <subfield code="x">ethics</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2=" ">
    <subfield code="u">https://apps.who.int/iris/bitstream/handle/10665/38125/924154239X_eng.pdf?sequence=1&amp;isAllowed=y</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">2061</subfield>
    <subfield code="d">2061</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">DOHCL</subfield>
    <subfield code="b">DOHCL</subfield>
    <subfield code="c">WHOPub</subfield>
    <subfield code="d">2020-12-14</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">QV 21.88 ETH 1988</subfield>
    <subfield code="p">D0001B000048</subfield>
    <subfield code="r">2020-12-14 00:00:00</subfield>
    <subfield code="w">2020-12-14</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
