Bollywood :   victim or ally? : a study on the portrayal of tobacco in Indian cinema /  
report prepared [by] Strategic Mediaworks for the Tobacco Free Initiative, World Health Organization (‎WHO)‎, Geneva 
 - Geneva ;  WHO,  2003. 
 - 40 p. + annexes. 
<br/><br/><label>ISBN: </label>924159067X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Smoking--psychology<br/>Motion Pictures as Topic<br/>Television<br/>Tobacco Industry--legislation<br/>Marketing<br/>Adolescent Behavior<br/>Evaluation Studies<br/>Evaluation Studies
<br/><br/><label>Subjects--Geographic Terms: </label><br/>India