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  <titleInfo>
    <title>Bollywood</title>
    <subTitle>victim or ally? : a study on the portrayal of tobacco in Indian cinema</subTitle>
  </titleInfo>
  <name type="corporate">
    <namePart>Strategic Mediaworks</namePart>
  </name>
  <name type="corporate">
    <namePart>WHO Tobacco Free Initiative</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Geneva</placeTerm>
    </place>
    <publisher>WHO</publisher>
    <dateIssued>2003</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>40 p. + annexes.</extent>
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  <note type="statement of responsibility">report prepared [by] Strategic Mediaworks for the Tobacco Free Initiative, World Health Organization (‎WHO)‎, Geneva</note>
  <subject authority="mesh">
    <topic>Smoking</topic>
    <topic>psychology</topic>
  </subject>
  <subject authority="mesh">
    <topic>Motion Pictures as Topic</topic>
  </subject>
  <subject authority="mesh">
    <topic>Television</topic>
  </subject>
  <subject authority="mesh">
    <topic>Tobacco Industry</topic>
    <topic>legislation</topic>
  </subject>
  <subject authority="mesh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="mesh">
    <topic>Adolescent Behavior</topic>
  </subject>
  <subject authority="mesh">
    <topic>Evaluation Studies</topic>
  </subject>
  <subject authority="mesh">
    <topic>Evaluation Studies</topic>
  </subject>
  <subject authority="mesh">
    <geographic>India</geographic>
  </subject>
  <identifier type="isbn">924159067X</identifier>
  <identifier type="uri">https://apps.who.int/iris/bitstream/handle/10665/42703/924159067X.pdf?sequence=1&amp;isAllowed=y</identifier>
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